Yeah, I've seen that. I was wondering if the page would show something different to those who are "about to expire." Doesn't look like it does.
So this is turning into a suggestion of something that should be improved.
When a "soon to expire" email goes out asking people to people to "renew" --then logically there should be a button that says, "Renew My Membership."
Yet....the existing link invites people to "enable auto-renew" --which is technically not the same thing as "Renew." If I wordlet it to read "renew my membership" then I'm not being honest because that link turns on auto-renewal. So I get it that it technically accomplished the same thing (turning on auto-renew = renewing), but it's a bit obtuse.
The link also lacks visual clarity. For starters, it's small font. Secondly, it's at the bottom of the page. Hoop should take a cue from the shopping cart world and make the "BUY" button obvious and easy. In fact, put "BUY NOW" (renew now) button in the Email to get people to take action right as they look at the email.