It's time to make PLAIN TEXT the default email style for all important admin communications from hoop.la and feepod.
For some time, we've been aware that feepod emails (renewal reminders, expiration reminders, and receipts) are being spam-trapped by too many of our premium members' ESPs. This is particularly true of those members using "cable" and "cellphone" company ESPs, such as Verizon and Comcast whose spam filtering is clunky. Over the last two years, it has only gotten worse. We believe that enough of our members are now missing these critical emails that it has become a renewal problem.
This is an industry-wide issue, of course. "Best practices" indicate plain text emails with fewer than three links will have the best chance of not being spam trapped.
Thank you for seriously considering this request.