Almost every SEO article says that bots love content with <H1> tags and don't lend as much weight to H2,3,4.
Thing is.... In Hoop's scheme of things, Page Titles get the "H1 page title" designation. Whereas, the more specific topic headlines are getting the H4 treatment.
From a layout/hierarchy perspective, it makes sense to make Page Titles H1 (Biggest) and sub topics "not as big." But it's not very SEO because topic titles are much more descriptive than page titles, and we want to keep page titles from being too wordy.
Could you code some <h1> "Search Bot Love" on the Topic Titles? and give the Page Titles something else? Or is there some way for us to jimmy this some css without messing up the logic of headline tags?