Today I'm so happy to share a great Q&A session with Colin Armstrong, who spearheaded the recent launch of a Hoop.la community for Walgreens Boots Alliance. The new YourGoodSkin(TM) brand leverages an innovative approach, deeply involving thousands of women in the creation and development of the skin care line itself. How does online community figure into the YourGoodSkin brand story? The whole brand ethos of YourGoodSkin is that it has been, and will continue to be, co-created by women.
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