Blog: Trending Over Last Month

The Difference Between a Feed and a Conversation

Social networks can be depressing . Scrolling through a "feed" is a self-reinforcing loop, and you're being "fed" the pieces of content with which the algorithm has determined you will engage. You spend your time scrolling, occasionally flicking a reaction or typing a quick comment, feeling inferior because it's not your birthday, you didn't eat at Ruth's Chris last night, and your 2.5 beautiful children haven't won the gymnastics competition. Sometimes there will be a random, intrusive...

Social Network Integration Changes

As many of you know, we recently migrated all Hoop.la sites to SSL . One consequence of switching to SSL is that some Social Network integrations may need to be updated. This is due to OAuth callback URLs which are registered for each Social Network and are used to validate the authenticity of requests made through the various APIs that enable these features. Since each Hoop.la customer controls their own Social Network integrations, you must fix the issue if it applies to your site. If you...

The Secure Web Is Here To Stay!

As we announced recently , today, June 5th, we are moving all remaining Hoop.la communities to HTTPS in order to protect the integrity of them all. We are pleased to announce the conversion process has now been completed! All internal Hoop.la links have been converted to HTTPS automatically. If your community includes any resources that are not secure, browsers will display an insecure warning. You will need to manually update these resource links to use HTTPS, which could include images,...

Preparing for the GDPR (EU Privacy Regulations)

As you may (or may not) be aware, the EU last year passed a strong set of guidelines aimed at protecting individual data privacy rights. Those guidelines are called “GDPR,” or General Data Protection Regulation, and they apply to any entity who collects or processes identifiable data from EU citizens (in short, almost everyone). There are a few primary principles: Users must be notified specifically whenever data is being collected from them. Users have the right to delete or export the data...

Essential Podcasts for Community Managers

It's a new year, and that can only mean one thing. We have all tossed the clothes off the handles of our treadmills and are looking for good stuff to listen to while we meet those fitness goals. You're in luck, because I've found some podcasts that are specifically created for community managers. The Community Signal podcast is fairly new, but its host, Patrick O'Keefe, is an "OG" community manager. The podcast is nicely produced, and Patrick has access to great guests from around...

HTTPS Coming Soon To All Hoop.la Communities

Here at Social Strata, the security of our customers and their visitors is paramount. Last October we published a blog post about our offer of free Let's Encrypt certificates so that our customers can add TLS (previously known as SSL) to their Hoop.la communities, as there are several security advantages in doing so. The response was amazing, with a significant amount of customers taking that offer. Now, starting June 5th, we are proactively moving all Hoop.la communities to HTTPS in order...

Q&A with Colin Armstrong, Walgreens Boots Alliance

Today I'm so happy to share a great Q&A session with Colin Armstrong, who spearheaded the recent launch of a Hoop.la community for Walgreens Boots Alliance. The new YourGoodSkin(TM) brand leverages an innovative approach, deeply involving thousands of women in the creation and development of the skin care line itself. How does online community figure into the YourGoodSkin brand story? The whole brand ethos of YourGoodSkin is that it has been, and will continue to be, co-created by women.

10 Concerts: How to Create a Community Trending Topic

On Facebook over the last couple of weeks, everyone has been sharing a list of "10 Concerts" they've attended. The idea is to include one red herring concert in the list and see if your friends can guess which is the fake one. It was an innocuous little game, very similar to other list-sharing games like "25 things you might not know about me," which made the rounds a few years ago. However this one seemed to strike a chord. Why do some conversation-starters take off like wildfire, while...

Quick TIp: How to Add Graphic Badges to Member Profiles

Your community members are pretty awesome. Have you ever wanted to give them a visual reward for being so awesome? Hoop.la supports admin-editable profile fields, so you can create a Badge profile field and add flair to any member's profile instantly. (Those admin-editable fields can be used for private information too, like internal customer IDs or other "flags" you might want to put on your members.) First, create your beautiful badge graphic. Next, go to your control panel and click...

Online Community and GDPR - What Now?

Unless you’ve been hiding under a rock, you’ve probably heard of GDPR by now (or at least been barraged by emails notifying you of privacy policy changes from everyone you’ve ever contacted). Here at Social Strata, our main goal is to give you the tools you can use to comply with new regulations, if they apply to your community. Back in the days of the US COPPA regulation, we provided a mechanism so that you could age-check and obtain parental consent, and with GDPR we’ve followed a similar...

Quick Tip: Use a Recipe to Monitor Member Profile Changes

Today's tip will help you set up an automated sentry on member profile changes, using Hoop.la's Recipes function. The default template for this recipe will alert you whenever any part of a member's profile is changed. However, using this tip, you can focus on a specific profile field. Here are just some of the reasons this might be useful: Screen out weird/bad avatars - you know that guy who wants to use a dancing panda gif? Watch for job title changes or location changes - set up a custom...

Facebook Integration Change

Facebook has recently changed their OAuth authentication requirements by enabling “ Strict Mode ” for all consumers. What this means, is that if your community is using Facebook as a linked Social Network, then that integration with Facebook will no longer work until you have met their requirements. For all site owners who have not integrated Facebook as a Social Network for your members, please allow your eyes to haze over and move on with your day. Perhaps throw on some music and get a...

10 Point Community Tune-Up Checklist

It's the beginning of a new year, and whether your community is just getting started or has been around for years, it's always good to go into the shop for a tune-up once in a while. Here's a handy checklist you can use to make sure your online community continues to hum along throughout 2016 and beyond. 10 Point Community Tune-Up Checklist Terms of Service, legal - Have there been any changes in the last year that affect your TOS or legal position? New regulations? New lines of business?

Hoop.la 2.0 Goes Beta!

Today, we begin the process of launching our biggest software update ever for Hoop.la (as well as for UBB Forum and QuestionShark), as we kickoff a beta period for Version 2.0, which centers around making the entire application " responsive ".

The Recipes Release

Today is a big day for Hoop.la , with the roll-out of a major new release which includes all of the following new features: Recipes : Recipes are automated workflows, with support for multiple actions per trigger. These automations include triggers based on content being posted, users registering, user inactivity, and more. For much more on recipes, read this blog post: Introducing Recipes Censor List Improvements : We made the censor list more flexible by adding support for phrases, prefix...

Pinterest Integration Release

This week, we are rolling out a Hoop.la update that adds the following new features: 1. Integration with Pinterest . Pinterest is a new supported Social Network that you can enable for social sign-ins, as well as to allow users to display their own Pinterest pins on their member profiles. 2. Admin-Only Custom Profile Fields Administrators can set private profile fields that only they can set and access via a new "Hidden" option. The members themselves would not see these admin-only fields.

Best practices for an influencer community

An influencer community is an increasingly important component of the marketer's toolkit. It can help you leverage word of mouth, deepen your relationships with experts and fans, and give you a space to gather insights about your product or service. But you need to be sure that you're doing it the right way, so you don't end up in hot water with the FTC (and don't destroy consumer trust of your brand). The FTC's endorsement guidelines all come down to one simple thing: don't be a snake in...

Responsive Project Update

As we posted a few months ago, we are in the middle of a major project to make Hoop.la , UBB Forum , and QuestionShark responsive.  Things are going a little slower than we originally projected, but we now have a target date for beginning our...

The Cha-Ching Release

  Today, we rolled o ut a software update for Hoop.la , UBB Forum , and QuestionShark that focuses on improvements for the premium membership features, though there are some other changes as well.   Highlights of the release:   1....

 
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