A successful online community is more than a buzzword, more than just technology, more than just a group of people "engaging," it is purpose-driven.
If the community is owned or sponsored by a business, then someone is going to need to know what the purpose is.
What's the value to the business?
Fortunately, this is a question that researchers have been studying for years, and I've been collecting those studies and reports like a nerd.
This slide deck is an early Valentine's Day gift, a summary of some of the best recent data on the business value of online community.
If you've seen research that deserves to be in the collection, please share in the comments!