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Q&A with Colin Armstrong, Walgreens Boots Alliance

Today I'm so happy to share a great Q&A session with Colin Armstrong, who spearheaded the recent launch of a Hoop.la community for Walgreens Boots Alliance. The new YourGoodSkin(TM) brand leverages an innovative approach, deeply involving thousands of women in the creation and development of the skin care line itself. How does online community figure into the YourGoodSkin brand story? The whole brand ethos of YourGoodSkin is that it has been, and will continue to be, co-created by women.

10 Concerts: How to Create a Community Trending Topic

On Facebook over the last couple of weeks, everyone has been sharing a list of "10 Concerts" they've attended. The idea is to include one red herring concert in the list and see if your friends can guess which is the fake one. It was an innocuous little game, very similar to other list-sharing games like "25 things you might not know about me," which made the rounds a few years ago. However this one seemed to strike a chord. Why do some conversation-starters take off like wildfire, while...

Best practices for an influencer community

An influencer community is an increasingly important component of the marketer's toolkit. It can help you leverage word of mouth, deepen your relationships with experts and fans, and give you a space to gather insights about your product or service. But you need to be sure that you're doing it the right way, so you don't end up in hot water with the FTC (and don't destroy consumer trust of your brand). The FTC's endorsement guidelines all come down to one simple thing: don't be a snake in...

How to make self disclosure easier for community members

In face-to-face networking situations, it's easy to get stuck with "that person" who won't stop oversharing about themselves. By the time you've grabbed two appetizers from the buffet, you're familiar with their entire medical history and the current political climate in their office. But in online networking situations, or online communities, it can be extremely difficult to elicit personal information from members. The community administrator or moderator team is (of course) interested in...

Quick Tip: Use a Recipe to Monitor Member Profile Changes

Today's tip will help you set up an automated sentry on member profile changes, using Hoop.la's Recipes function. The default template for this recipe will alert you whenever any part of a member's profile is changed. However, using this tip, you can focus on a specific profile field. Here are just some of the reasons this might be useful: Screen out weird/bad avatars - you know that guy who wants to use a dancing panda gif? Watch for job title changes or location changes - set up a custom...

Show the Value of Online Community with this Research Roundup

A successful online community is more than a buzzword, more than just technology, more than just a group of people "engaging," it is purpose-driven. If the community is owned or sponsored by a business, then someone is going to need to know what the purpose is. What's the value to the business? Fortunately, this is a question that researchers have been studying for years, and I've been collecting those studies and reports like a nerd. This slide deck is an early Valentine's Day gift, a...